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The Google Rankings. What a marvel that such a complex AI can determine whether your business succeeds or fails. Believe it or not but your business is dependent on the internet. As soon as you complete that business license your company is online and that’s when the SEO Google Rankings comes into play.
The internet can be vast and rather intimidating to a small or even medium size business these days. It seems you have to be a well-known entity or large corporation to even compete in the online world where the search engine Google is a business, a brand and a verb.
The sought-after space you wish you had. Is it even achievable?
We’ve all thought it.
There is a way to make it a more even playing field for you to rank in those highly coveted spots on Google.
Don’t be fooled.
It takes work but it can be done.

Let’s get straight to the point…
Through extensive research throughout the years marketing professionals have determined there are well over 200 Google ranking factors that the algorithm uses to determine who gets those coveted positions in its search engine.
There’s more to it though, it’s not cut and dry.
Well, that’s not entirely true. Some are and some aren’t.
We don’t know what exactly all of the ranking factors are but we have a pretty good idea for some of them. A few of them Google has specifically let out of the bag and confirmed and others are just figured out over time and not to mention trial and error. Even then there are some ranking factors that are speculation.
So what are those ranking factors that we KNOW to be true and what ones are found to be the most important.
You’d be surprised. A lot of them come down to common sense.

Google Ranking Factors We Know Are True

Fly-By-Night Domains

Are you a “fly-by-night” business or are you planning to stick around? That’s what Google is wondering.

Let’s be honest here. You wouldn’t invest in a company that you had doubts would be gone in a month, 6 months or even a year.

No way.

Google thinks this way as well. The search engine rankings is almost like an investment. Google is investing in your business being around a while to provide the best resource to it’s customers (users). It knows if your domain and hosting that is tied to your website is registered for 1 year or 10.
In this 2010 Google video, Matt Cutts states that:
“The difference between a domain that’s six months old versus one year old is really not that big at all.”

Google does admit that they do use domain age…but it’s not very important.

Still, it’s best to invest in long term, right? That’s a YES in Google eyes.

But don’t get me wrong.

This is a list in what factors we know are true. Not how important they are.

Is this a ranking factor that will make or break your search engine dreams? Definitely not. It’s a small blip in the sea of variables. It doesn’t compare to the power of content and backlinks which we’ll get to soon.

Stay tuned for more.


“Help, my wireless printer won’t print!” Fastech Solutions IT experts hear this quite frequently from clients.

Possible Solutions If Your Wireless Printer Won’t Print

Is your Wi-Fi enabled and connected to the right network?

If your wireless printer isn’t printing, be sure to check your settings. Make sure your Wi-Fi is enabled, and then check to be sure you’re connected to the correct Wi-Fi network. You can often check your connectivity by printing a network configuration sheet by selecting this option from the printer’s display menu.

Check your anti-virus program

Antivirus programs are great, but sometimes they end up causing problems. Security software sometimes blocks the connection between your computer and your printer. A quick way to check if this is your problem is to temporarily disable your anti-virus or other security program to see if you are able to print. If this is your problem, you can add your printer’s info to the security program settings.

Check your printer’s IP address

Your computer and printer generally have the same IP address, but sometimes your printer’s IP address will change. This is a pretty quick fix, as all you need to do is to change the printer’s IP address from your computer.

Check your printer driver

The driver and software from your printer may need to be updated. It’s also possible that your driver has become corrupted. In either case, just visit the webpage of the printer’s manufacturer to download the latest version.

Is your router up for the job?

Make sure your router supports 802.11n and offers both the 5GHz and the 2GHz bands. Also check to be sure your router’s firmware is up to date. Finally, make sure your router is in the best location. If your printer and your router are too far away, it will significantly slow down how long it takes to print. If moving the router closer to the printer isn’t an option, try a wireless extender.

Try restarting or troubleshooting

Sometimes the simplest way to fix your wireless printer problem is to restart your computer, your printer, and your router. This is often the quickest and easiest fix. When everything is back online, often the problem is gone! If this doesn’t help, be sure to try the troubleshooting option that usually comes with the printer software. Check the manufacturer’s website for tips on troubleshooting. If none of these suggestions fix the problem, you can always contact Fastech Solutions. Our IT experts will have your wireless printer printing again before you know it.

VoIP Problems
The VoIP network based phone system has it’s perks such as being multi-functional with it’s videoconferencing capabilities, portability and it can save cost over time in comparison to the older telecommunications systems. However, a disadvantage to the VoIP system is the possible issue with your internet network. Because VoIP phones rely on the internet to run proficiently you could experience some technical difficulties if your companies network is having issues. One of the most common issues that you could face are your VoIP phone calls dropping.

Finding The Cause To Your VoIP Phone Calls Dropping

Finding the cause of why your VoIP phone keeps dropping calls can possibly be discovered by asking yourself or your employees some questions about the circumstances in which those calls were lost. The different responses to these common questions will help your networking specialist identify the problem and come up with a resolution in a quick and efficient manner.

Common VoIP Questions Your IT Networking Expert Might Ask You:

  • Does the call drop after a certain span of time?
  • If so, how many minutes into the call does this happen?
  • Is this a system-wide problem?
  • Are colleagues experiencing the same issue?
  • Is this issue related to a destination you’re calling?
  • Do you use the mike mute button?
  • Do calls mostly drop when the microphone is on mute?
  • Do calls seem to drop when you talk?
  • Do you hear a short tone blast when someone is talking?

Possible Reasons For Your Phone Call To Drop

voip problems dropped calls

Call Duration Limit

Calls can drop suddenly if a call duration limit is placed by the affiliate carrier or the ISP. This is a built-in safeguard to protect users from billing charges. Check to see is if your calls have a short duration limit and make adjustments if necessary or contact your IT networking expert to help check for you.

Talk-Off Might Be The Cause For Your Dropped Calls

Sometimes, the human voice is improperly detected as a DTMF tone. These control signals are generated when the user presses a key on the phone keypad. “Talk-Off” happens when the remote server/PBX detector is triggered by human speech frequencies. A false trigger of the tone detector might not cause the call to drop each time, but the signal misinterpretation can result in a dropped call or an inadvertent “on hold” call. Talk-Off issues:
  • Can occur at any point after the call begins
  • May be triggered at the local end when the user speaks
  • May result when users attempt to reach a certain destination(s)
  • Causes the user to hear a DTMF tone when speaking

Connection Failure May Be The Culprit

There may be one or more reasons that calls are not connecting:
  • The Internet Service Provider (ISP) may have routing problems.
  • The local exchange on the receiver end might be the problem, disabling the system’s capacity to connect inbound phone calls. This is a common issue during peak demand periods on some VoIP systems.
  • The international route has limited negotiation capabilities and the call is dropped.

Malfunction Of SIP Session Timer

Sometimes, connection failure is not immediately detected with VoIP calls. If the user trips over the connection cable and pulls the lead out, the phone does not send an “end of call” signal. SIP session Times (SST) prevent calls from continuing past a certain period of time. The system sends “keep alive” messages between end points at regular intervals. When the expected keep alive message does not arrive as anticipated, the system assumes that the connection at the other end failed. The call is then ended.

Audio Stream Break

The VoIP call audio may be cut in either direction if the audio stream is broken. Packet loss or ISP network latency can mean the connection speed is too slow to process voice data. This is sometimes the result of provider peak use periods. Bandwidth insufficiency is another reason that audio drops out. This may be caused by a router or modem issue.

Dropped Calls Are Avoidable

Dropped business calls can cause your company to come to a screeching hault but they are an avoidable embarrassment. If your business is experiencing an unacceptable level of dropped calls, gather information on the nature of the dropped calls and contact your networking service technician.

“This is *******  how can I help you today? ‘Yes I would like internet for my business.’ Ok can I have your name, address and contact information please? Looks like you qualify for 150/20MB for $300, let me see if we can get that price down. Oh yes, if you sign up for the TV and phone package then your payment will only be $320 a month How soon do you need it? We can install it on Friday.” Sound familair? Most businesses are unaware of the benefits of using agents to find IT/telecom related services for them. When you contact a company direct like Comcast, Time Warner, Integra etc…etc… your only going to get information on what they sell, no matter if its needed or good for your company. The direct salesmen will not tell you of their competitors offers as they are there to only sell their services.

Why Use A Telecom Agent To Grow Your Business

When you use an agent (s)he will get to know what your needs are first, then they will pull information on what’s available in your area from all carriers.  Eliminating what is not needed based on the needs of the client, presenting you with the best options for your company’s needs. For businesses the best part of using an agent, is they do this for free, yes free! Agents make commissions from the carriers of which they sell, not from the clients. this gives the client an advantage over using a direct salesmen by knowing what is out there and what is best for your business. So the next time your ready to make a change, add a service and/or start a new service talk to your agent, like Fastech Solutions as we are always happy to find the right solution for your needs as we can provide your business with:
  • Data services
  • Phone services
  • Full IT support
  • Web design and marketing
  • Business alarms and cameras
Fastech Solutions the only IT company you ever will need! For a more in depth look at why you should consider using agents follow this article that discusses the top 10 reasons companies use independent telecom agents.

Network Problems
Many times when people think that their computer is the problem for slow performance, it’s really not. In many cases, it is a problem with your internet connection or network speed causing pages to load slowly and longer buffering times for videos.

Network Speed

To verify what your download or upload speeds are, use a speed test tool such as the one from Speedtest.net. Ideally speeds should register at 50 percent of your internet providers speeds and ping under 100 milliseconds. If the speed is satisfactory, then make sure nothing is downloading or uploading without you knowing. Torrent programs may be running in the background located outside of the taskbar within a hidden tray. So be aware.

Network Hardware Can Cause Slow Internet Speed

Sometimes the hardware of the network is to blame. Updating a network card happens less frequently, but if a new driver is available by the manufacturer, then download it. Also, restarting your router or modem has the same effect. Just unplug the power cable for several minutes then plug it back in. If you leave it unplugged for much longer, then you may reset the device back to factory settings leaving the problem unresolved. Programs like BitTorrent, or other similar programs, that devour bandwidth may be slowing down your computer. Installing an adblocker or other software to stop these programs may help with speed. It won’t likely be an enormous improvement, but it will help.

Optimizing Your Computer For Slower Internet Speed

If you need to use your computer immediately, optimizing your computer for a slower connection is essential. Fixing a slow computer can take time and using a HTML or mobile version of websites with the images disabled can speed up your experience. It is recommended that you set up an additional browser just for instances like these when you need fast speeds on a slow computer.

Weak Wi-Fi Signal

You may find that your internet and router are fine, but your Wi-Fi signal is weaker than it should be causing your network speed and computer to slow down. Repositioning the router may help along with several other tweaks and tricks to boost the signal. If you need more help solving computer speed issues, please be sure to contact Fastech Solutions for more assistance.